Like many good companies, we strive to be good global citizens here at Cleverhood. It’s not that we think companies are people, it’s just that all of us here at Cleverhood are people*. And since our inception ten years ago, we’ve become increasingly amazed to see the outsized effects that sustainable transportation has on a neighborhood.
Your eyes can’t see what your mind doesn’t know, right? We’ve been learning.
It probably started at a bike jumble in Brooklyn. We came from Providence with prototypes in search of beta users and conversations. Or our first Philly bike show with the infamous Halloween Nor’easter in 2011. There were four days at Basketball City followed by the mind-blowing NYC Five Boro Bike Tour. We were cordially invited to a number of big, beautiful community rides through every livable city we could get to from Vienna to Vegas to Vancouver and in between. The experiences were mind-opening.
But it was more than bikes. They were just the vehicles. It was the freedom and the personal expression and the energy that was getting everybody off. In an all-natural, family-approved way.
“Hold my bike while I kiss your girlfriend” was a vibe coming from Copenhagen when we started out. In NYC a certain Bill Cunningham, man with a camera on a bike, became our ‘patron saint.’ There were Brompton Championships, downtown BMX races, Street Kings, street art tours, VeloCity Europe, bike shop parties. There’s a diverse community out there with a common enthusiasm for style and expression.
Trees. Open spaces, safe streets. You notice how much that helps a place. The walking, with friendly nods and conversations, does wonders for a community. Human mobility is good for business and good for humanity. There are problems with cars that have been previously overlooked (thanks @TheWaronCars).
We know there are serious rifts and injustices in our neighborhoods and cities. But we’re learning how bikes can be a vehicle for serious change.
Here’s the Thing:
We’re humbled by the champions of open streets and spaces, bike lanes and mobility justice that we meet. We’re initiating the Cleverhood Fund to help illuminate individuals or organizations making a difference in the community.
Last August, we introduced the Rover Cape with the promise that we would set aside 5% of every sale for advocates working on our behalf. Starting today, we’ll donate 5% of every sale to the Cleverhood Fund.
Our efforts are modest. But when individuals work together they can make a difference. As we go forward, we’re relying on you, our customers and friends, to help us identify our award recipients.
Please Educate Us
If you know a worthy group or organization that deserves recognition please let us know. We’re looking for local advocates who are making a difference anywhere in the whole wide world. We’re eager to help shed some light.
*There are a number of dogs who think they work here.